Aldi is an international retailer specializing in a limited assortment of private label, high-quality products at the lowest possible prices. Their unique way of operating makes it almost impossible for competitors to match their combination of price and quality. This means ALDI can offer Incredible Value Every Day. Aldi introduced the limited assortment concept to the United States in 1976 when the first stores were opened in southeastern Iowa. Today, Aldi Inc. operates over 700 stores in 26 states, primarily from Kansas to the east coast.